Our Services
Style Guide Development
Every piece of content a client encounters, whether it is your website, emails, or social posts, impacts their opinion of you. Inconsistent writing, misspellings, or jargon can put a potential client off before they even talk to you. A style guide is the rulebook that prevents this from happening by codifying how you handle grammar, tone, formatting, and terminology, so that everything you (or anyone writing for you) produces sounds as if it came from the same place.
Discovery
We talk through your business, your voice, your audience, and any style preferences you already have.
Draft guide
I put together a first version covering grammar, tone, formatting, and terminology conventions.
Review and refine
You review the draft, and I make adjustments based on your feedback.
Final guide
You receive the finished style guide, ready to share with anyone writing for you.
Is a Style Guide the Right Fit for Your Business?
This service is ideal if you want to establish your voice before inconsistency becomes a habit. Anyone who’s outsourcing content, hiring their first writer, or simply tired of re-explaining the same style preferences will benefit from having a formal style guide.
Some of the benefits of having a style guide are:
- Sound Consistent: Every piece of content, whoever writes it, follows the same rules.
- Save Time: Fewer back-and-forth edits or repeated explanations over preventable style questions.
- Protect Your Voice: Your tone and terminology stay recognisable as you bring on new writers, freelancers, or team members.
- Build a Lasting Tool: Once built, the style guide is a living document you and your team can return to indefinitely.
- Retain Good Writers: A clear style guide makes freelancers and team members more likely to want to keep working with you.
What Working Together Looks Like
Choose any combination of the following:
- Line Editing: Sentence-level grammar, syntax, word choice, and rhythm.
- Reference Checks: Verifying citations are accurate, complete, and consistently formatted.
- Argument & Logic: Reviewing the strength and clarity of your reasoning and evidence.
- Style Guide Adherence: Ensuring the text follows the required style guide.
Tell me what stage your paper is at and which of these you need — we’ll scope the engagement together before starting.