Is Writing Coaching the Right Fit for Your Team?

This is a strong fit if you’re looking to raise the writing standard in a way that does not rely on ad hoc feedback or hoping people pick it up on the job. Good communication is vital when it has a visible business impact: reports that need to land with a specific audience, pitches and proposals that need to convert, thought leadership that needs to actually sound like leadership, technical expertise that needs translating for non-technical stakeholders, or emails that talk directly to your clients.

Individual coaching is also available where a single person needs focused, one-on-one support.

Some examples of people who would benefit from improving their writing with coaching are:

• New hires who need a faster ramp-up
• People who’ve been promoted and now need to do a lot more direct communication with clients
• Graduates who need to learn to write for corporate
• People who have writing as a goal on their learning and development plan
• Technical or scientific experts who need to communicate with non-technical audiences
• Managers who now need to write performance reviews, reports, or team updates
• Anyone preparing for a role with more client-facing or leadership communication

Some of the benefits of writing coaching are:

• Build Capacity: Quality communication shouldn’t depend on who wrote it or what it’s for — upskilling your team keeps your communications consistently good, no matter who’s holding the pen.
• Reduce Your Workload: The better your team writes, the less you’re rewriting, editing, or fixing their work yourself.
• Onboard Faster: New hires and newly promoted staff hit their stride faster when writing isn’t a barrier to doing their job well.
• Showcase Confidence: Employees who can communicate clearly come across as more capable — to clients, to leadership, to each other.

What Working Together Looks Like

All coaching is delivered digital-first, with in-person sessions available on request.

For Teams and Groups

Depending on what you need, this typically takes one of two forms, which can be combined:

• Once-off workshop: A focused session covering a specific skill or sticking point your team struggles with. For example, writing for a non-technical audience, structuring a report, building coherent slide decks, or effectively dealing with client requests.
• Ongoing coaching: Regular sessions built around your team’s actual output, with feedback as people produce their real reports, decks, pitches, or other communications, so the skills build on live work rather than exercises.

For Individuals

Where coaching is for one person, it’s an ongoing partnership shaped around their goals:

1. Identify goals: We talk through what they’re working on, where they’re stuck, and what they want to get out of coaching.
2. Develop a plan: We agree on a rhythm (weekly, biweekly, project-based) and what each session will focus on.
3. Review and feedback: I’ll review their work with them and provide tangible, skills-based feedback and improvements.

Coaching evolves as needs change, so we can shift focus over the course of the engagement.